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Wednesday, March 26, 2014

The Benefits of 4K

Why you should go #4k

Think of 4K as quadrants of 1080p. Four 1080p images make one 4K image. What does this mean to you? That basically means that the camera is able to pickup and store 4 times the amount of detail.

You don't have to have a 4K television or display* to benefit from the sensor picking up more of that information. You will see the benefit in more realistic shadows and highlights, more dynamic range, and even better 1080.
*You do need a computer operating system and editing software that handles 4K

1) Solo Hunters- It is hard for solo hunters to get close up shots of the animal that they are pursuing because you want to keep your angle wide when you prepare to take the shot to guarantee that the animal is in the frame. Here comes the 4K to the rescue! If you shoot in 4k at a 5x optical zoom you can take that 4K image into your editing software as a 1080 and now it is like you shot it at 20x. The image will turn out much sharper than if you were to shoot it with a camera with a native 1080.

2) Framing– Following the reason above, the videographer can shoot wide shots and then can have the editor decide the framing. This works great for interviews. You can shoot a wide shot and then in post frame it up how you want, potentially creating differently framed shots from one take and not multiple takes or multiple cameras.

3) Slow Motion - If you shoot slow mo shots in 4k you are capturing 4 times as much detail and information than if it was shot in 1080. In other words – every last detail captured in super, super, super slow-motion.

The 4K cameras that we offer:

GoPro HD HERO 3+ Black Edition
Price: $399.99
Product Highlights:
• 20% smaller and lighter housing (waterproof to 131’/40m)
• SuperView video mode captures the world’s most immersive wide angle perspective
• Auto Low Light mode intelligently adjusts frame rate for stunning low light performance
• 33% improved image sharpness and reduced distortion
• Faster built-in Wi-Fi for enhanced connectivity to the Wi-Fi Remote (included) and GoPro App
• 30% longer battery life
• Wireless camera software updates via the GoPro App
• Upgraded audio performance

Click here for more info on the GoPro HD HERO 3+ Black Edition

Sony FDR-AX100 
Price: $1,999.99
Product Highlights:
• 4K Ultra HD Video at 30 fps
• 1" Exmor R CMOS Sensor
• 20MP Still Images
• XAVC S, AVCHD, and MP4 Recording Options
• Zeiss Vario Sonnar T* Lens
• 12x Optical Zoom & 24x Clear Image Zoom
• BIONZ X Processor / High Speed 120 fps
• Optical SteadyShot Image Stabilization
• 0.39" OLED EVF / 3.5" XtraFine LCD
• Wi-Fi / NFC Connectivity

Click here for more info on the Sony FDR-AX100

Sony FDR-AX1
Price: $4,499.99
Product Highlights:
• Record 4K 3840 x 2160p Video at 60 fps
• 1/2.3" Exmor R 8.3MP CMOS Image Sensor
• Sony G Lens with 20x Optical Zoom
• Built-In Microphone & Dual Pro XLR Jacks
• Dual XQD Card Slots for 4K Recording
• XAVC-S Format for 150 Mbps 4K Recording
• LUX Rating (low light): 3 LUX at 50p (1/25 shutter speed)
• Three ND Filters & Five Paint Functions
• Independent Zoom, Focus & Iris Rings
• Seven Assignable Buttons & HDMI Output
• Supports TRILUMINOS Color Technology

Click here for more info on the Sony FDR-AX1

Sony NEX-FS700RH
Price: $8,299.00 
Product Highlights:
• 4K Exmor Super 35mm CMOS Sensor
• Capture 1920 x 1080/60p AVCHD Video
• 4K/2K 12-Bit RAW to AXS-R5 Recorder
• 18-200mm f/3.5-6.3 PZ OSS E-mount Lens
• Up to 960 fps Super Slow Motion
• CineGamma Curves Including S-Log2
• ISO 320 to 64,000
• 3.5" LCD Screen with VF Attachment
• Dual XLR, HDMI & 3G/HD-SDI Connectivity
• SD/SDHC/SDXC and Memory Stick Duo Slots

Click here for more info on the Sony NEX-FS700RH

Sony NEXFS700UK test shots at 960fps from Campbell Cameras on Vimeo.


Editing in 4K
Adobe Premiere Pro CC has made it easier to natively edit your 4K and 6K footage
Check out this video from Adobe: http://www.adobe.com/products/premiere/features.html#content-dotcom-en-products-premiere-features-bodycontent1-ttt-4

Here is a tutorial where you can download a 4K Red file and work with it in Adobe Premiere Pro and After Effects.
The video covers:
• Editing Raw source settings in Premiere
• Importing Premiere Pro Sequences into After Effects
• Pre-comps in After Effects.

To download the Raw RED Scarlet 4K file click the link below their video in YouTube. Be warned: The file is 1.3GB.


The Benefits of 4K
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